Marketing Automation Engineer

• Marketing Auto. Approach: Provide recommendations on best practices to implement in our sales and business units, to assist them to increase leads, improve campaigns, and build contact databases

• HubSpot Management: Manage and maintain the marketing automation platform, ensuring data integrity and compliance with best practices. and leverage its capabilities

• Trends: Keep on top of the latest developments in HubSpot, check, enable and inform the community

• Processes: Recommend lead generation processes and teach sales & marketing teams on how to route opportunities to our direct or indirect sales channels

• Guidance: Provide marketing guidance for marketing automation specialists and HubSpot users in BU/SUs

• Training and Engagement: Collaborate with and train marketing teams (central, business units, and country units) to encourage the effective use of HubSpot as the referral tool for demand creation.

• Stakeholder management: Regularly inform the community and promote of activities in scope of marketing automation

• Technical Coordination: Coordinate with internal digital teams, and external agencies to develop HubSpot and its interfaces

• Personalization: Support Marketing colleagues adopting best practices to improve the lead nurturing process

• Reporting: Report on results, review and analyze data to measure performances relative to marketing projects

• AI: Understand HubSpot AI capabilities and ensure its usage by marketers.

MBA (Marking) with Graduation in Engineering is preferred

HubSpot strong expertise, as an expert on the tool