Senior Product Marketing Manager, Data & AI Platform

We are seeking an experienced Product Marketing Manager to drive marketing strategy and

content creation for our data and AI platform solutions. This role requires a unique blend of

product marketing expertise, technical data management knowledge, and content creation skills

to support our sales organization across all stages as well as campaign and web assets through

the full customer journey and marketing funnel.

Key Responsibilities:

● Go-to-Market Strategy & Sales Enablement

● Develop and execute comprehensive go-to-market strategies for Incorta’s platform and

the multiple solutions within the platform.

● Create sales plays and supporting materials that align with different customer segments

and use cases

● Build content that supports prospects through every stage of the sales funnel, from

awareness to conversion

● Collaborate with Sales to understand field needs and optimize messaging

effectiveness

Content Creation & Management:

● Experience producing high-quality technical content including whitepapers, case

studies, solution briefs, and competitive battle cards

● Experience in develop website content, landing pages, and digital assets that drive

engagement and conversion

● Create demo scripts, pitch decks, and technical documentation for sales teams for

technical sales and value sales methodologies

● Manage content calendar and ensure consistent messaging across all marketing

channels

Technical Product Marketing:

● Translate complex technical data platform capabilities into compelling customer value

propositions

● Develop positioning and messaging for data management, analytics, agents, AI and

integration solutions

● Create technical content that resonates with both business and technical decision

makers

● Support product launches and feature announcements with appropriate marketing

materials

Market Intelligence & Competitive Analysis:

● Conduct market research and competitive analysis for Incorta’s main competitors for

sales

● Monitor industry trends, customer feedback, and competitive movements

● Provide market insights to inform product roadmap and marketing strategy decisions

Required Qualifications and Experience:

• 4-5 years of product marketing experience, preferably in B2B technology companies
• Technical background
• Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred
• Background in technical writing, content management, or content creation roles
• Hands-on experience with enterprise data management platforms: Oracle Database and related technologies, SAP ERP or other SAP solutions, Snowflake data warehouse platform, Databricks analytics platform and other modern data stack technologies
• Understanding of data architecture, ETL/ELT processes, and analytics workflows
• Ability to discuss technical concepts with both technical and non-technical audiences
• Proven track record of creating effective sales enablement materials and go-to-market strategies
• Strong written and verbal communication skills with ability to create compelling technical content
• Experience with marketing automation, CRM systems, and content management platforms
• Analytical mindset with the ability to measure and optimize marketing program effectiveness
• Project management skills and ability to work cross-functionally with sales, product, and marketing teams