GTM Operations Associate

Mendix – the leading low-code application development platform:

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About the role

Are you a process-driven individual with a passion for optimizing the journey from lead to customer? Do you thrive on bringing teams together and setting global standards for success? We're on the lookout for a talented GTM Ops Associate to join our international GTM Operations team, based in the Netherlands, with a hybrid work model allowing for a few days a week in our vibrant Rotterdam office.

This role is pivotal in bridging the gap between Marketing and Sales, ensuring seamless operations from initial interest to successful engagement. You'll play a key part in defining global best practices for inbound demand follow-up and outbound prospecting, leveraging your operational expertise to drive efficiency and effectiveness across the board.

Description:

As a GTM Ops Associate, you will be instrumental in optimizing our go-to-market strategies by focusing on BDR Operations and Marketing Campaign Operations. You'll be the linchpin connecting our Marketing and Sales teams, setting the gold standard for how we engage with prospects globally.

Your work will directly contribute to enhancing our lead management processes, empowering our Business Development Representatives (BDRs) with top-tier tools and strategies, and fostering strong cross-functional collaboration. While experience with our exact tech stack (Marketo, Salesforce, ZoomInfo, Cognism, SalesLoft) is a plus, your operational mindset and ability to learn new tools are what truly matters!

You will make an impact with the following duties:

Lead Management & Routing:

• Develop and refine our global Marketing Qualified Lead (MQL) model, ensuring precise qualification, efficient routing, and timely follow-up.
• Drive lead data enrichment initiatives and maintain impeccable CRM hygiene to ensure our data is always accurate and actionable.

Global BDR Operations & Process Standardization:

• Optimize our outbound strategy, focusing on best practices for email cadence, messaging, and targeting to maximize sales effectiveness.
• Explore and implement AI-driven process optimizations to automate low-value tasks, freeing up our teams for more strategic work.

Marketing Automation & Campaign Operations:

• Support Global & Regional marketing in launching campaigns to drive Demand Generation (big emphasis on email marketing as a channel)
• Implement best practices in email marketing & campaign marketing (A/B testing, email nurtures, landing page templates, web form design etc.)

Cross-Functional Alignment:

• Act as the primary operational liaison, fostering strong communication and collaboration between Marketing and BDR leadership.

You’ll win us over by having the following qualifications:

• 2-3 years of experience in revenue, marketing or sales operations
• Demonstrated experience with CRM systems (Salesforce preferred).
• Strong process documentation and project management skills, with an eye for detail.
• A proven ability to work cross-functionally and collaboratively with Sales and Marketing teams.
• An analytical mindset, with a knack for driving metrics-based improvements and making data-informed decisions.

Bonus:

• Familiarity with marketing automation platforms like Marketo.
• Experience with sales engagement platforms such as SalesLoft.
• Exposure to enrichment tools like ZoomInfo or Cognism.
• A proactive problem-solver who is eager to take initiative and drive change.