GTM Lead - Mass Retail

About the Company

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long-distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. We are always looking for people who are thinkers & doers. People with passion, curiosity & conviction, people who are eager to break away from conventional roles and do 'jobs never done before'.

Responsibilities

• Conduct competition mapping and analysis to identify market gaps and propose new products, supporting the overall Product Marketing and GTM Strategy. Ensure seamless rollout of new products with strong cross-functional coordination.

• Drive monthly activities such as GAC to maintain acquisition costs within budget, manage schemes and targets, and ensure delivery of acquisition numbers aligned with Growth Strategy objectives.

• Perform regular analysis of zone-wise sales performance to take corrective actions, improve product penetration, and drive revenue through focused Category Management.

• Collaborate closely with Business Managers to achieve business goals.

• Possess thorough knowledge of Prepaid products and distribution channels, ensuring strong product understanding across the team.

• Demonstrate strong analytical aptitude—keenly evaluating data trends to enhance the quality and effectiveness of overall job delivery.

• Exhibit strong people management and interpersonal skills, effectively handling backend and frontend coordination to ensure smooth operational execution.

Education Qualification

Postgraduate (Tier 1 - Institute)

Experience

3 - 8 Years

--- Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Telecommunications, Retail Apparel and Fashion, and Retail