Sales & Marketing Operations Specialist

SMG is seeking a Sales & Marketing Operations Specialist to combine technical expertise with process optimization. This hybrid position focuses on streamlining sales and marketing processes through Salesforce and HubSpot, generating reports, and driving operational efficiency. The role requires a blend of analytical, problem-solving, and collaboration skills, with emphasis on data integrity and alignment with business needs.

Requirements

• Administer day-to-day operations of Salesforce and HubSpot, including user setup, roles, permissions, and reports.

• Partner with sales leadership to optimize lead routing, opportunity governance, and forecasting processes.

• Manage HubSpot campaigns, workflows, and lead scoring to ensure accurate lead capture and routing.

• Build dashboards and reports for campaign attribution, ROI, and funnel conversion metrics.

• Act as a connector between sales, marketing, and operations.

• Train sales and marketing teams on systems and processes.

• Performance Measurements: High adoption and satisfaction with Salesforce, HubSpot, and integrated tools. Accurate, timely, and actionable reporting for sales and marketing leaders.

Benefits

• Medical

• Dental

• Vision

• Flexible Spending

• 401k