Marketing Operations Specialist

We are looking for a HubSpot-savvy Marketing Operations Specialist to design and execute automated marketing workflows, support outbound engagement, and manage digital touchpoints across platforms. This is a hands-on role that requires expertise in HubSpot marketing automation, strong communication skills, and the ability to contribute to lead nurturing and conversion efforts.

The ideal candidate will thrive in a fast-moving environment, is proactive with ideas, and knows how to translate business goals into effective marketing flows and campaigns.

Key Responsibilities

• Build and manage advanced workflows and email nurture campaigns within HubSpot

• Design and implement automated marketing sequences that move leads through the sales funnel

• Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)

• Respond promptly and professionally to inbound social media messages and inquiries

• Track and optimize performance of workflows and campaigns for lead conversion

• Collaborate with internal stakeholders to align messaging and outreach strategies

• Assist in managing and maintaining a consistent social media presence to support brand awareness

• Maintain CRM data hygiene and segmentation strategies in HubSpot

• 3+ years of experience in marketing operations, with a strong focus on HubSpot

• Proven ability to create and optimize complex HubSpot workflows and campaigns

• Excellent verbal and written English communication skills (C1 or higher)

• Comfortable making occasional outbound calls to prospects

• Experience responding to social media inquiries in a brand voice

• Understanding of lead nurturing, segmentation, and funnel optimization

• Strong organizational skills and attention to detail

• Self-starter who thrives in a remote, collaborative environment

• We offer health insurance for contractors

• Holiday Extra Pay

• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.

• This is a 100% home-based position

• We prioritize the mental health of our team members and offer mental health days to support their well-being.

• In addition to the base salary, performance-based incentives are provided.

• There is an annual review and appraisal process in place.

• There are ample opportunities for professional growth and advancement within the company.