Senior Lifecycle & Marketing Operations Manager

Provi is seeking a Senior Lifecycle & Marketing Operations Manager to lead the marketing team’s next phase. This role focuses on designing, executing, and optimizing marketing programs to drive acquisition, conversion, and retention for B2B wholesale alcohol businesses. The position involves GTM execution, email/channel operations, analytics, and collaboration with various teams.

Requirements

• 3-5 years of Lifecycle Marketing Expertise

• Strong background in marketing operations

• Hands-on expertise with marketing automation and CRM platforms (especially HubSpot)

• Data-driven approach to measuring and analyzing marketing performance

• Advanced knowledge of email marketing and deliverability

• Excellent written and verbal communication skills

• Ability to adapt to change and learn quickly

Benefits

• Health Insurance

• 401(k) with match

• Paid Parental Leave

• Paid Holidays

• Flexible Paid Time Off (PTO)

• Long-Term Incentives

• Program-Specific Awards