CRM Lifecycle Manager

About the company: At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated CRM Manager to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.

• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).

• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.

• Define CLM KPIs and conduct regular performance reviews.

• Lead A/B testing and continuous optimization of lifecycle campaigns.

• Plan and execute client engagement campaigns e.g. loyalty programs.

• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.

• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.

• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.

• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.

• Manage campaign automation workflows, segmentation, and message optimization.

• Ensure delivery, open, and click rates meet performance benchmarks.

• Work closely with the Data & Analytics team to build client segmentation models.

• Translate customer behavior insights into actionable marketing strategies.

• Provide regular performance reports and recommendations to senior management.

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.

• 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech or digital industries).

• Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools.

• Proven ability to design and execute lifecycle campaigns with measurable impact.

• Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards).

• Excellent communication and project management skills; able to lead cross-functional initiatives.

• Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage.

• We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers.

• Hybrid working arrangement

• Opportunities for enriching career growth, including exposure to regional contexts.

• Complimentary snacks and beverages available in the office pantry

• Healthcare coverage (medical, dental, optical), gym benefits

• Flexibility in smart casual dress code

• Young, vibrant and open work culture